Change management is not often the first thing that comes to mind when planning a large web redesign project. For many organizations today, the web has become one of their most strategic customer touch points, and as such, is an important pillar in supporting corporate reputation. In addition, the corporate website is not owned by one single department, but is a key communication vehicle for multiple departments.
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Posted in Innovative Delivery, Marketing Transformation | Tagged aeroplan, best practices, bombardier, Canadian Institute for Health Information, change management, CIHI, customer-centric web, improving marketing efficiency, linkedin, marketing fundamentals, Marketing Transformation, new marketing environment, planning, planning for change, strategies for businesses, strategies for leaders, transformation, web governance, web transformation | 3 Comments »
Confessions of an IT Professional that all Marketers should hear.
Have you ever been in a situation where you had the distinct feeling that you were not being told the whole story? You know, like when the phone company tells you that there is nothing else they can do about an error in your bill. Or, when the bank says that their “system” doesn’t work the way you imagine it should.
In the vast majority of these situations, there is not a deliberate desire to be “unhelpful”. The rules and regulations, the “can’s and can not’s” that we face every day are designed to ensure that systems keep running, transactions keep processing and standards are kept. Continue Reading »
Posted in Innovative Delivery, Marketing Transformation | Tagged cms, content management, ecm, enterprise portals, linkedin, marketing, Marketing Transformation, new channels, wcms | 5 Comments »