Posted in Marketing Transformation, tagged improving marketing efficiency, linkedin, Marketing Transformation, recession, reducing marketing budgets on December 3, 2008 | 4 Comments »
Contrary to conventional knowledge, cutting back on marketing in a recession may not help, but actually hurt an organization.
In a recession, marketing budgets are often the first to get slashed. According to a recent Marketing Magazine poll, nearly 60% of those surveyed said that due to the economic downturn, they plan to cut staff, reduce [...]
Posted in Marketing Transformation, tagged change management, marketing, Marketing Transformation, new marketing environment, recession on December 1, 2008 | Leave a Comment »
It’s a real contest to see which marketing teams have the sheer physical capacity and resilience to withstand the pressure these days. Do more with less. Increase marketing efficiency. Improve marketing ROI. All fair expectations – as shareholders we have the right to expect the most from our brands and the teams that manage them. [...]
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