For those of you who are not convinced that the new social media is here to stay, you will be interested to learn that the Pope joins other world’s leaders like Barack Obama in the social media revolution. The new digital generation has expanded to include the 81-year-old Pope who launched his YouTube channel today. His first message was of a new way to spread hope around the world:
“You must find ways to spread – in a new manner – voices and pictures of hope, through the internet, which wraps all of our planet in an increasingly close-knitted way,” he said in Italian.
According to Pope Benedict XVI, “New technologies have an extraordinary potential, if used to favour understanding and human solidarity. These technologies are a real gift to humanity: therefore we have to make sure the advantages they offer are put to service of all peoples and all communities.”
Posted by: Lianne Bridges
Lianne is a founding partner of Bridges Horizon, providing Marketing Transformation Consulting Services. Lianne has spent the past 20+ years managing and consulting across an array of sectors from B2B to Not-for-Profit, including such world-class organizations as: Aeroplan, Bombardier, Pfizer, Nabisco, Southam News, United Technologies, the YMCA, Plan Canada and Alcan, to name a few.
