Cloud Computing Provides Virtual Workbench for Marketers

What is Cloud Computing?
According to Wikipedia, Cloud Computing is: “A style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.”

Huh? And, what does this have to [...]

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Putting the power of the corporate website back in the hands of the Business

Confessions of an IT Professional that all Marketers should hear.

Have you ever been in a situation where you had the distinct feeling that you were not being told the whole story? You know, like when the phone company tells you that there is nothing else they can do about an error in your bill. Or, [...]

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Lessons for Social Media gleaned from the early days of Direct, Web and Electronic Marketing

In current discussions with leading marketers and entrepreneurs, across industries, large and small, the theme is the same: “How do we get into this new Social Media? What is the latest tactic I can deploy in my organization? What are we missing not being there right now?” They are eager to explore the benefits of [...]

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