The Dalai Lama is following my Tweets!

“The Dali Lama is now following your tweets on Twitter.” Less than a year ago I wouldn’t have even understood the meaning of this phrase. The word “Twitter”, let alone the concept of Tweets from the Dalai Lama were not in my lexicon a short year ago. Everyone talks about the power of the Internet and new social media. Receiving this message in my morning inbox is one of the most wonderful examples of this I have experienced to date!

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Shifting Toward Total Customer Experience

With the advent of social media, customer experience management has reached new heights. But, with this evolution comes increased complexity and a need for integration and collaboration.

A move toward adopting the latest web technologies into your marketing and communication strategies requires a shift not only in the way you manage the total customer experience, but also how you manage across your organization.

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What the heck does Change Management have to do with Web Redesign?

Change management is not often the first thing that comes to mind when planning a large web redesign project. For many organizations today, the web has become one of their most strategic customer touch points. When you consider the challenges associated with transforming such an important customer channel within an organization, you begin to realize the complexity and change that is involved.

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Putting the power of the corporate website back in the hands of the Business

Confessions of an IT Professional that all Marketers should hear. Have you ever been in a situation where you had the distinct feeling that you were not being told the whole story? You know, like when the phone company tells you that there is nothing else they can do about an error in your bill. [...]

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New Social Media – is it Creating Social Transformation?

Can we really create a social consciousness revolution? We finally have the tools, but will we use them wisely? There is a lot of talk today about the new social media, which includes: YouTube, Wikipedia, facebook, Delicious, MySpace, blogs, or the Smartboards that are bringing the transformative potential of the Internet into our children’s classrooms. [...]

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Welcome to the Hive

Welcome to our collaborative space for leading-edge marketers. The vision of the Hive is to fill it with useful information and discussions about the latest developments in marketing and communications.  This space is designed to help marketers keep up with the dizzying array of new advancements in the field of marketing and communications.   From unique customer engagement strategies [...]

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