The Dalai Lama is following my Tweets!

“The Dali Lama is now following your tweets on Twitter.” Less than a year ago I wouldn’t have even understood the meaning of this phrase. The word “Twitter”, let alone the concept of Tweets from the Dalai Lama were not in my lexicon a short year ago. Everyone talks about the power of the Internet and new social media. Receiving this message in my morning inbox is one of the most wonderful examples of this I have experienced to date!

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Shifting Toward Total Customer Experience

With the advent of social media, customer experience management has reached new heights. But, with this evolution comes increased complexity and a need for integration and collaboration.

A move toward adopting the latest web technologies into your marketing and communication strategies requires a shift not only in the way you manage the total customer experience, but also how you manage across your organization.

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What the heck does Change Management have to do with Web Redesign?

Change management is not often the first thing that comes to mind when planning a large web redesign project. For many organizations today, the web has become one of their most strategic customer touch points. When you consider the challenges associated with transforming such an important customer channel within an organization, you begin to realize the complexity and change that is involved.

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Cloud Computing Provides Virtual Workbench for Marketers

What is Cloud Computing?
According to Wikipedia, Cloud Computing is: “A style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.”

Huh? And, what does this have to [...]

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Putting the power of the corporate website back in the hands of the Business

Confessions of an IT Professional that all Marketers should hear.

Have you ever been in a situation where you had the distinct feeling that you were not being told the whole story? You know, like when the phone company tells you that there is nothing else they can do about an error in your bill. Or, [...]

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Lessons for Social Media gleaned from the early days of Direct, Web and Electronic Marketing

In current discussions with leading marketers and entrepreneurs, across industries, large and small, the theme is the same: “How do we get into this new Social Media? What is the latest tactic I can deploy in my organization? What are we missing not being there right now?” They are eager to explore the benefits of [...]

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The Pope Joins the New Social Media!

For those of you who are not convinced that the new social media is here to stay, you will be interested to learn that the Pope joins other world’s leaders like Barack Obama in the social media revolution.  The new digital generation has expanded to include the 81-year-old Pope who launched his  YouTube channel today. [...]

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Lessons for Business Leaders from Obama

Yesterday, most of us felt like we were witnessing history unfold. Obama’s speech was riveting, hopeful, inspiring and even spine-tingling. It occurred to me that his many profound messages, though not necessarily new, have often been forgotten, especially in the face of today’s severe economic crisis. While his comments were developed to address a nation [...]

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New Social Media – is it Creating Social Transformation?

Can we really create a social consciousness revolution? We finally have the tools, but will we use them wisely?
There is a lot of talk today about the new social media, which includes: YouTube, Wikipedia, facebook, Delicious, MySpace, blogs, or the Smartboards that are bringing the transformative potential of the Internet into our children’s classrooms. It [...]

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The 5 Stages of Coping with the Recession – Shock, Assessment, Plan, Support, Rebuild

The current recession and the ensuing loss of jobs and financial insecurity can be very scary, if not devastating, especially given the size and scope of this economic downturn. It seems it is all everyone is talking about. And most marketing executives are not expecting the economy to improve until 2010, according to a survey [...]

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