The Dalai Lama is following my Tweets!

“The Dali Lama is now following your tweets on Twitter.” Less than a year ago I wouldn’t have even understood the meaning of this phrase. The word “Twitter”, let alone the concept of Tweets from the Dalai Lama were not in my lexicon a short year ago. Everyone talks about the power of the Internet and new social media. Receiving this message in my morning inbox is one of the most wonderful examples of this I have experienced to date!

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Shifting Toward Total Customer Experience

With the advent of social media, customer experience management has reached new heights. But, with this evolution comes increased complexity and a need for integration and collaboration.

A move toward adopting the latest web technologies into your marketing and communication strategies requires a shift not only in the way you manage the total customer experience, but also how you manage across your organization.

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Lessons for Social Media gleaned from the early days of Direct, Web and Electronic Marketing

In current discussions with leading marketers and entrepreneurs, across industries, large and small, the theme is the same: “How do we get into this new Social Media? What is the latest tactic I can deploy in my organization? What are we missing not being there right now?” They are eager to explore the benefits of [...]

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