Shifting Toward Total Customer Experience

With the advent of social media, customer experience management has reached new heights. But, with this evolution comes increased complexity and a need for integration and collaboration.

A move toward adopting the latest web technologies into your marketing and communication strategies requires a shift not only in the way you manage the total customer experience, but also how you manage across your organization.

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Cloud Computing Provides Virtual Workbench for Marketers

What is Cloud Computing?
According to Wikipedia, Cloud Computing is: “A style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.”

Huh? And, what does this have to [...]

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Welcome to the Hive

Welcome to our collaborative space for leading-edge marketers. The vision of the Hive is to fill it with useful information and discussions about the latest developments in marketing and communications. 
This space is designed to help marketers keep up with the dizzying array of new advancements in the field of marketing and communications.  
From unique customer engagement strategies and innovative [...]

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