The Dalai Lama is following my Tweets!

“The Dali Lama is now following your tweets on Twitter.” Less than a year ago I wouldn’t have even understood the meaning of this phrase. The word “Twitter”, let alone the concept of Tweets from the Dalai Lama were not in my lexicon a short year ago. Everyone talks about the power of the Internet and new social media. Receiving this message in my morning inbox is one of the most wonderful examples of this I have experienced to date!

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Shifting Toward Total Customer Experience

With the advent of social media, customer experience management has reached new heights. But, with this evolution comes increased complexity and a need for integration and collaboration.

A move toward adopting the latest web technologies into your marketing and communication strategies requires a shift not only in the way you manage the total customer experience, but also how you manage across your organization.

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Cloud Computing Provides Virtual Workbench for Marketers

What is Cloud Computing?
According to Wikipedia, Cloud Computing is: “A style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.”

Huh? And, what does this have to [...]

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