“The Dali Lama is now following your tweets on Twitter.” Less than a year ago I wouldn’t have even understood the meaning of this phrase. The word “Twitter”, let alone the concept of Tweets from the Dalai Lama were not in my lexicon a short year ago. Everyone talks about the power of the Internet and new social media. Receiving this message in my morning inbox is one of the most wonderful examples of this I have experienced to date!
Archive for the ‘social media’ Category
The Dalai Lama is following my Tweets!
Posted in Innovative Delivery, Marketing Transformation, New media, social media, tagged barack obama, Biance, Dalai Lama, linkedin, Marketing Transformation, new channels, new marketing environment, New media, Oprah, social computing, social marketing, social media, social networking, social technology, social transformation, transformation, world leaders on July 30, 2009 | 4 Comments »
Shifting Toward Total Customer Experience
Posted in Innovative Delivery, Marketing Transformation, New media, Operational Excellence, social media, tagged Marketing Transformation, new channels, New media, social networking, social computing, social technology, linkedin, strategies for businesses, improving marketing efficiency, change management, marketing, new marketing environment, best practices, social marketing, marketing strategy, marketing fundamentals, direct marketing, mass marketing, direct response marketing, customer experience management, total customer experience, evolution of marketing, evolution of customer experience, process alignement on June 16, 2009 | 2 Comments »
With the advent of social media, customer experience management has reached new heights. But, with this evolution comes increased complexity and a need for integration and collaboration.
A move toward adopting the latest web technologies into your marketing and communication strategies requires a shift not only in the way you manage the total customer experience, but also how you manage across your organization.
Cloud Computing Provides Virtual Workbench for Marketers
Posted in Marketing Transformation, Operational Excellence, social media, tagged best practices, cloud computing, cloud marketing, coping with the recession, hope in a recession, leading in a crisis, linkedin, managing in a crisis, marketing, marketing strategy, Marketing Transformation, new marketing environment, New media, planning, recession, reducing marketing budgets, SaaS, social computing, social marketing, social media, social networking, social technology, Software as a service, strategies for businesses, strategies for the recession on February 27, 2009 | 7 Comments »
What is Cloud Computing?
According to Wikipedia, Cloud Computing is: “A style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.”
Huh? And, what does this have to [...]
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Marketing News- Joost sold to Adconion November 25, 2009
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CMA Blog- Has Green Marketing Gone Mainstream? November 25, 2009
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