Today’s marketing technology can be a double-edged sword. The opportunity brings with it considerable challenges. An acute understanding of the latest communication techniques – content-managed Web sites, multi-channel purposing of content, blogs, wikis, customer intelligence, and dynamic message personalization, to name a few – are required in using technology as both the driving force and the enabler of today’s ‘anytime, anywhere’ culture.
Combining customer-centric design with modern technologies to support the delivery of cutting-edge social marketing and communication strategies is a delicate balance of art and science. Some of the main fields of study include:
- Customer experience design
- Knowledge and content management
- Automated assembly and personalization
Eight Marketing Technologies that Enable Customer-centricity
Customer Affinity from Optimized Content Delivery
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Bridges Horizon helps customers use the latest collaborative and creative communication techniques to really engage their customers. Our program management team plans and leads complex initiatives that cross functional and organizational boundaries. We draw on experience to integrate business deliverables within a technology infrastructure, and ensure rapid program delivery and deployment. To learn more, visit our site: Bridgeshorizon.com
