Today, marketing is going through an unprecedented transformation! A marketer’s job is much more complex, requiring incredible speed and dexterity, as marketers are:
- Designing hundreds of campaigns.
- Developing thousands of pieces of creative.
- Collaborating across dozens of business units
- Balancing the needs of multiple segments and channels
Implementing customer-centric strategies often require retooling and re-engineering marketing operations to leverage the latest marketing and communications technologies and techniques.
The Forrester Wave: Enterprise Marketing Platforms, Q1 2008
Blog articles on this topic to come soon.
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