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Archive for the ‘Operational Excellence’ Category

Requires increased integration and collaboration

Over the last two decades, the way marketers interact with their customers has evolved tremendously.  It wasn’t that long ago (in the 1980’s) that Direct Mail and Direct Marketing were seen as revolutionary concepts enabling customized messaging and offers to specific target audiences.  In the 90’s, the Internet created a whole new standard of interactivity with customers.

With the advent of social media, customer experience management has reached new heights.  But, with this evolution comes increased complexity and a need for integration and collaboration.

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What is Cloud Computing?

According to Wikipedia, Cloud Computing is: “A style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.”

Huh? And, what does this have to do with me? (more…)

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Welcome to our collaborative space for leading-edge marketers. The vision of the Hive is to fill it with useful information and discussions about the latest developments in marketing and communications. 

This space is designed to help marketers keep up with the dizzying array of new advancements in the field of marketing and communications.  

From unique customer engagement strategies and innovative communications techniques to optimizing the three pillars of marketing operations – people, process and technology – the Hive helps you explore and benefit from the transformation taking place in marketing today.

We hope you will share, learn and transform with us.

 

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