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Archive for the ‘social media’ Category

Dalai Lama

“The Dali Lama is now following your tweets on Twitter.”

Less than a year ago I wouldn’t have even understood the meaning of this phrase. The word “Twitter”, let alone the concept of Tweets from the Dalai Lama were not in my lexicon a short year ago.  Everyone talks about the power of the Internet and new social media. Receiving this message in my morning inbox is one of  the most wonderful examples of this I have experienced to date !

I also thought, “Holy cow the Dalia Lama knows who I am!”. Now, I know what you are thinking, that I am pretty naive. He is following 64k people and he probably has a team of  Tweeters.  But still I like the ratio – billions of people out there and I am within his close circle of tens of thousands. (more…)

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Requires increased integration and collaboration

Over the last two decades, the way marketers interact with their customers has evolved tremendously.  It wasn’t that long ago (in the 1980’s) that Direct Mail and Direct Marketing were seen as revolutionary concepts enabling customized messaging and offers to specific target audiences.  In the 90’s, the Internet created a whole new standard of interactivity with customers.

With the advent of social media, customer experience management has reached new heights.  But, with this evolution comes increased complexity and a need for integration and collaboration.

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What is Cloud Computing?

According to Wikipedia, Cloud Computing is: “A style of computing in which dynamically scalable and often virtualised resources are provided as a service over the Internet. Users need not have knowledge of, expertise in, or control over the technology infrastructure “in the cloud” that supports them.”

Huh? And, what does this have to do with me? (more…)

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